ANALYSIS OF THE ECONOMY AND ACTORS OF TELENOVELAS: IN BRASIL, IN LATIN AMERICA, AND IN EUROPE (40p, 2003)

SUMMARY

The report aims to give the most complete picture of “ telenovelas ”: production countries and production companies; economic weight; typology pf export; destination; etc.

A first section is devoted to the Brazilian case, a second section puts this example into perspective and addresses the whole Latin-American sub-continent, while a third section analyses the presence of telenovelas in Europe and in particular the existing links between South American and European broadcasters and producers.

CONTENT

Section I: Brazilian telenovelas

1. An analysis of Brazilian telenovelas (Volume, market shares, production companies, local competition with US and foreign series, audience)
2. Typology of export markets
3. Analysis of the competitiveness of Brazilian telenovelas
4. The economy of brazilian telenovelas in comparison to other comparable local and US products

Section II. The South American market

1. Telenovelas : an overview of the market in South America
2. Analysis of the market: cultural, economic and technological factors
3. A "new deal"

Section III. The presence of telenovelas in Europe

1. EU 15
2. New Member States