STUDY ON THE ECONOMIC POTENTIAL OF CREATIVE SECTORS IN BISCAY/ SPAIN

SUMMARY

In April 2008 KEA European Affairs completed a three-month study on the economic potential of the creative sectors in the region of Biscay/ Spain, home of the famous Guggenheim museum. The aim of the study was to analyse for the first time the creative sectors’ economic growth potential in the region and to suggest ways forward with regards to their development. It was commissioned by the Bilbao Chamber of Commerce.

KEA completed this study at a time when creative industries and culture are increasingly recognised as decisive factors in local and regional social and economic development by policy makers across Europe. As part of the assignment several comparable European regions and cities were reviewed regarding best-practices. KEA also conducted a fact finding mission to Bilbao and held a stakeholder workshop to ensure that recommendations matched real local development needs.

CONTENT

EXECUTIVE SUMMARY

1. THE ASSIGNMENT

1.1 THE CLIENT BRIEF
1.2 SCOPE AND DEFINITION
1.3 APPROACH

2. THE CREATIVE SECTORS IN BISCAY

2.1 A DEFINITION OF CREATIVE SECTORS
2.2 THE ECONOMIC IMPACT OF CREATIVE SECTORS

3. EU POLICIES AND COMMUNITY MEDIA

3.1 SIZE AND IMPORTANCE OF CREATIVE SECTORS
3.2 POTENTIAL TO BECOME A CREATIVE HUB
3.3 DEVELOPMENT CHALLENGES FOR CREATIVE SECTORS IN BISCAY
3.4 THE ROLE OF BILBAO IN FOSTERING CREATIVE SECTORS IN BISCAY
3.5 BUILIDNG ON THE GUGGENHEIM MUSEUMS

4. BUILDING ON A CREATIVE BISCAY

4.1 JUSTIFICATIONS FOR A SPECIFIC CREATIVE STRATEGY
4.2 BUILDING ON EXISTING INITIATIVES
4.3 ASSESSING PRIORITY SECTORS
4.4 TOWARDS A POLICY TO SUPPORT CREATIVITY

5. CONCLUSIONS