History in China

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KEA Website in China: www.keanet.cn

Brussels based KEA is the only research and advisory center specialized in European cultural and creative industries. It combines excellence in research and practical knowledge of the creative economy advising public authorities as well as companies. KEA operates throughout the European Union with extensive contacts at city, regional and national level. It builds bridges between public authorities and the cultural sector. It understands the business of culture. It defends its values and meanings. KEA has a representative office based in Shenzhen.

KEA, established in 1999, has 6 years experience in dealing with Chinese authorities on creative industry issues. It has been invited numerous times in China to address officials on the economics of culture. It was recently asked by the Chinese Ministry of Trade (MOFCOM) to help in the organization of the First EU-China forum on Creative Industries which took place in Shenzhen on 14th May 2011, inviting a delegation of 20 enterprises from Europe to engage in a business dialogue. KEA was instrumental in opening the EU–China Trade programme to creative industries (EUCTP). It has an excellent relationship with MOFCOM. It has also developed strong relationships with authorities in Beijing, Macau, Shanghai and Shenzhen responsible for the development of creative industries.

KEA authored the study “The Economy of Culture in Europe” (2006) and “The Impact of Culture on Creativity” (2009) for the European Commission highlighting the importance of non-technological innovation in competitiveness and the building of a service economy. KEA wrote the first ever EU/China mapping document on creative industries at the request of the EU/China IPR2 programme (January 2011). It also worked for IPR2 on a working paper on IP licensing.

KEA has relations with the Universities in Hong-Kong, Shenzhen and Beijing (Tsinghua as well as Beijing Universities) with high level contacts with academics in charge of culture and creative industries related research.

KEA was involved in the organisation of a EU-China Seminar as part of the ICIF fair in Shenzhen on 19 May 2012. The event was branded as part of the 2012 year of EU-China Intercultural dialogue. KEA was appointed by the city of Amsterdam to lead the application process of the European Creative Industry Alliance (ECIA), a project supported by the European Commission involving Berlin, Milan, Barcelona, Nantes (France – the city of France’s Prime Minister) and Tampere (Finland).

KEA is working today with the city of Birmingham and Mons (European Capital of Culture in 2015 – the city of Belgium’s Prime Minister) on cultural and creative investment. It has developed a benchmark raster for policy measures supporting local economic development. It is advising the European Parliament on the use of structural funds for cultural investment.

KEA set up CECCIA, the China-EU Creative and Cultural Industries Alliance, together with the Ruby Group, in February 2013.