KEA China website : www.keanet.cn
b.creative is an event of Creative Tracks, a EU co-funded pilot project aimed at connecting young creative professionals worldwide to encourage cross-cultural collaborations and foster creative entrepreneurship. The project, launched in 2016, gathers more than 2200 international contacts and associations or networks supporting the creative industries.
After a successful 2016 edition in Namur (Belgium), b.creative – the global event for creative entrepreneurhsip will be held in Shanghai on 15 November 2017 in the context of the High Level People to People Dialogue (HPPD) Summit between the European Union and China. The conference, which will focus on Creative Entrepreneurship and Urban Challenges, will also welcome the awarded team of the b.creative challenge to present the winning project and collect the b.creative award.
The city of Shanghai is home to more than 100 Creative Clusters, over 4,000 innovative design-related agencies and institutions. On 13-15 November, it will host the HPPD Summit, the highest level of diplomatic engagement between the EU and China on Education, Youth and Culture.