KEA China



b.creative is an event of Creative Tracks, a EU co-funded pilot project aimed at connecting young creative professionals worldwide to encourage cross-cultural collaborations and foster creative entrepreneurship. The project, launched in 2016, gathers more than 2200 international contacts and associations or networks supporting the creative industries.

After a successful 2016 edition in Namur (Belgium), b.creative – the global event for creative entrepreneurhsip will be held in Shanghai on 15 November 2017 in the context of the High Level People to People Dialogue (HPPD) Summit between the European Union and China. The conference, which will focus on Creative Entrepreneurship and Urban Challenges, will also welcome the awarded team of the b.creative challenge to present the winning project and collect the b.creative award.

The city of Shanghai is home to more than 100 Creative Clusters, over 4,000 innovative design-related agencies and institutions. On 13-15 November, it will host the HPPD Summit, the highest level of diplomatic engagement between the EU and China on Education, Youth and Culture.


KEA established an office in Shenzhen in 2008 to benefit from the privileged geography and administrative status of the city.

Shenzhen was born in 1979 as a free economic zone to test market liberalism in socialist China. It has become the fastest growing city in human history, evolving from a fishing village to a 14 million inhabitant megalopolis, registering among the highest GDP / capita in China in less than 30 years. Today, Shenzhen is focused on attracting talents by supporting the development of a creative ecosystem and strengthening its cultural offer. Shenzhen is a UNESCO city of design since 2008. It hosts the largest ICT companies in the world (Huawei and Tencent) and is fast developing as an international creative hub.



KEA has 6 years experience in dealing with Chinese authorities on creative industry issues. It has been invited numerous times in China to address officials on the economics of culture.

KEA was asked by the Chinese Ministry of Trade (MOFCOM) to help in the organization of the First EU-China forum on Creative Industries which took place in Shenzhen on 14th May 2011, inviting a delegation of 20 enterprises from Europe to engage in a business dialogue. KEA was instrumental in opening the EU–China Trade programme to creative industries (EUCTP). It has an excellent relationship with MOFCOM. It has also developed strong relationships with authorities in Beijing, Macau, Shanghai and Shenzhen responsible for the development of creative industries.

KEA wrote the first ever EU/China mapping document on creative industries at the request of the EU/China IPR2 programme in January 2011. It also worked for IPR2 on a working paper on IP licensing.

KEA has relations with the Universities in Hong-Kong, Shenzhen and Beijing (Tsinghua, as well as Beijing Universities) with high level contacts with academics in charge of culture and creative industries related research.

KEA was involved in the organisation of a EU-China Seminar as part of the ICIF fair in Shenzhen on 19 May 2012. The event was branded as part of the 2012 year of EU-China Intercultural dialogue.

KEA set up CECCIA, the China-EU Creative and Cultural Industries Alliance, together with the Ruby Group, in February 2013.

See KEA in China archive.